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Updates & Features
CAIT Wins ARTBA Work Zone Safety Award for Teen Driver Awareness Outreach
Washington, D.C. (March 11, 2009) – Public and private transportation organizations from across the country were recognized for their commitment to safety at the American Road and Transportation Builders Association Transportation Development Foundation (ARTBA-TDF) ninth annual “Roadway Work Zone Safety Awareness Awards” event on March 10. The competition recognizes outstanding efforts to help reduce roadway work zone accidents, injuries, and fatalities. The awards are divided into these categories: outreach campaigns, safety training, and innovations in technology.
Rutgers’ CAIT Technology Transfer Group (TTG), participating as part of the New Jersey Work Zone Safety Partnership, won second place for their outreach campaign “Putting a Face on Work Zone Safety.”
One teen is killed every three days in a roadway work zone crash and seven are injured. To help reduce these injuries and fatalities, CAIT’s TTG created a teen driver toolkit to supplement curriculum in New Jersey’s driver education program. The campaign aimed to “personalize” the role of drivers and emphasize the human impact of work zone incidents. University experts and team members created a searchable CD-ROM of available literature, assembled a talking points survey to test driver knowledge of work zone hazards, and produced a work zone safety awareness poster that was designed by a New Jersey high school student.
Sharing the second place honor for state and regional outreach efforts was Granite Construction Company, Inc. for their campaign to develop protocols for safer work zones.
An independent panel of judges reviewed the entries and selected winners. The awards were presented at the National Traffic Management and Work Zone Safety Conference held at the World of Asphalt show in Orlando, Fla.