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X-WR-CALNAME:Rutgers CAIT
X-ORIGINAL-URL:https://cait.rutgers.edu
X-WR-CALDESC:Events for Rutgers CAIT
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DTSTART:20260308T070000
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DTSTART:20261101T060000
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DTSTART;TZID=America/New_York:20260609T100000
DTEND;TZID=America/New_York:20260609T113000
DTSTAMP:20260605T180524
CREATED:20251020T164107Z
LAST-MODIFIED:20260527T121343Z
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SUMMARY:NJLTAP - Working With Local Media (Webinar)
DESCRIPTION:Course Description: \nEffective communication with the public is a crucial aspect of any transportation agency’s work\, and local media can be a valuable ally in that effort. However\, navigating relationships with media outlets can be challenging. This webinar aims to provide practical strategies for building strong and collaborative relationships with journalists and news organizations. \nWhether your past experiences with media outlets have been positive or challenging\, this session will equip you with tools to enhance outreach and effectively convey your agency’s message. By gaining a better understanding of how the media operates and their needs\, agencies can improve public trust\, increase transparency\, and ensure that their initiatives are accurately represented. \nLearning Objectives: \n\nWho is your audience\, and what they need from you\nIdentify the best ways to communicate and connect with your audience\nLearn the best format for news releases and interviews\n\nIntended Audience:\nThis training is ideal for public information officers\, communication specialists\, transportation agency staff\, local government officials\, project managers\, and anyone involved in public engagement or community relations. \nPre-Requisites:\nNone \nCredits:\n1.5 CPWM Management contact hours \nInstructor:\nKevin Elliott\, Applied Research Associates \nSponsor:\nThis workshop is sponsored by the Federal Highway Administration and New Jersey Department of Transportation through the New Jersey Local Technical Assistance Program. \nRegistration Confirmation Email:\nAfter registering\, a confirmation email will be sent to the email address you provided. If you cannot locate the registration confirmation in your Inbox\, check your Spam or Junk folder as it is sometimes re-directed there. Please contact our registrar (caitregistrar@soe.rutgers.edu) for assistance should you continue to experience any issues.
URL:https://cait.rutgers.edu/event/localmedia/
LOCATION:Virtual
CATEGORIES:NJLTAP,Training
ATTACH;FMTTYPE=image/jpeg:https://cait.rutgers.edu/wp-content/uploads/2025/10/42461580-breaking-news-design-vector-illustration-eps10-graphic.jpg
ORGANIZER;CN="Jessica%20Brown":MAILTO:job32@soe.rutgers.edu
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