Roadway departures (aka lane departures) on the rural road network account for one-third of traffic fatalities. Systemic application of proven roadway departure countermeasures, such as rumble strips, friction treatments, and clear zones, helps keep vehicles in

 their travel lanes, reduce the potential for crashes, and reduce the severity of those crashes that do occur.
This initiative encourages agencies to address lane departures on all public roads.
To print the poster, click here. For more FHWA FoRRRwD safety resources, click here.