Course Description:

Government agencies need to communicate effectively to keep the public in the loop and show them how awesome your work with leaders and lawmakers is. But do you have a plan for your communication? Is it focused, consistent, and actually working? If not, a simple strategic communication plan can do wonders to fix it.

In this webinar, you’ll learn the basics of how to make a disciplined communication plan for your agency that will show you exactly what to do, when to do it, and what results you should get. This includes the four crucial questions you’ll need to answer to plan for effective communications activities, as well as the tools and practices you can use to carry that plan out with your current team– even technical staff!

Learning Objectives:

1. Learn how to evaluate the effectiveness of your current communication plans
2. Identify your audience and your goals
3. Implement a plan based on trusted tools and proven practices
4. Measure the success of your new plan and learn how to adapt

Intended Audience:
This training is ideal for public information officers, communication specialists, transportation agency staff, local government officials, project managers, and anyone involved in public engagement or community relations.

Pre-Requisites:
None

Credits:
1.5 CPWM Management contact hours

Instructor:
Kevin Elliott, Applied Research Associates

Sponsor:
This workshop is sponsored by the Federal Highway Administration and New Jersey Department of Transportation through the New Jersey Local Technical Assistance Program.